The
most important, prevalent, and powerful reason we eat and overeat is
sensory delight: We do it because we see, smell, and taste food. You, along with every
other human, have a sensory relay system that connects your mouth to your brain, your
brain to your stomach, and your stomach back to your brain. Ultimately, your brain is in
charge of your eating behavior. It controls what you eat and what you like to eat. As soon
as you taste food, the sensory information registers in the hypothalamus in the brain,
which, depending on the flavor of the food, sends out signals to eat more or eat less.
Because of this sensory relay system, the appetite center in your hypothalamus can become
aroused -- and in some cases overly aroused -- by how a food tastes.
To learn how to work with your appetite center, you must first
understand it. It's time for you and your brain to become better acquainted.
As soon as you bite into any food, sensory stimulation of nerve endings
on the tongue leads to the release of a number of chemicals, including opioids, into the
bloodstream. You release more opioids -- the body's natural versions of drugs like
morphine -- when you consume foods high in sugar and fat, creating a powerful,
neurochemical drive to overeat those foods. These opioids and other chemicals enter the
bloodstream and carry their messages to the hypothalamus, which sends out yet another set
of chemicals to regulate appetite. The more flavors your taste buds register, the more
stimulated the hypothalamus becomes, releasing the hunger-promoting hormone neuropeptide
Y. When you taste a lot of flavors at once, the brain releases a lot of neuropeptide Y.
Meanwhile, in response to the smell and taste of food, your stomach
produces the hormone ghrelin, which also stimulates appetite. It continues to produce this
hormone until you eat enough food to literally fill your stomach and stretch the stomach
wall. Farther down the line, in your intestines, levels of several hormones rise to
varying degrees -- depending on the nature of your meal -- either inducing more hunger or
turning off hunger.
To understand how your food choices can influence this complex chain of
events, let's take a closer look at how this all works by comparing the neurochemical
response to two foods you might eat for breakfast: a sausage, egg, and cheese English
muffin sandwich and a bowl of oatmeal.
In the mouth: The mix of sugar, fat, and salt in the egg
sandwich triggers the release of more opioids than the oatmeal does. These opioids create
a powerful, neurochemical drive to eat more sandwich.
In the brain: The sandwich's sausage, cheese, and muffin offer
many varied tastes, causing neuropeptide Y -- and hunger -- to surge. The simple flavors
of the oatmeal result in the release of much less neuropeptide Y.
In the stomach: The sandwich delivers a lot of calories in a
small package. It doesn't stimulate the stomach's stretch receptors nearly as quickly as
the oatmeal, allowing ghrelin levels to remain high long after you've overeaten. You must
eat many more egg sandwich calories than oatmeal calories before the stomach wall
registers fullness.
In the intestines: The highly processed sandwich bread less
effectively suppresses hunger-producing hormones than does the oatmeal, again leaving you
feeling hungry despite the abundance of calories.
In the bloodstream: The stomach and intestines quickly convert
the simple starch and sugar in the white bread into glucose, or blood sugar. The glucose
seeps through the intestinal wall and into the bloodstream, sending blood sugar levels up.
In response, the pancreas overproduces insulin, which moves glucose from the blood into
muscles and other tissues. The insulin quickly drives down blood sugar, leading to more
hunger.
On the other hand, the fiber in the oatmeal dissolves in water inside
the intestines, where it creates a barrier through which nutrients must pass to get into
the bloodstream, thus slowing the entrance of glucose into the blood. The result is a
slower, lower rise in blood sugar; a slower release of insulin; no rapid surge and dip in
blood sugar levels; and lasting fullness.
As you can see, what you eat has a powerful ability to influence how
much you must eat to feel full and satisfied. You can't think yourself thin, as some books
in the past have claimed. But by organizing the flavors in your foods, you can
manipulate this complex series of chemicals and subdue the appetite center in your brain
sooner, before you've overeaten.