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In General:List all services you perform, type of merchandise carried, name brands, etc., using words that you feel would be searched for most often by the consumer. The more descriptions, products or brand names used in your TEXT BOX(es), the greater the chance that a consumer will locate you while searching for their needs! TIP: If you need help or ideas to be creative, or to be sure you have covered all your services, review the telephone book yellow pages for other businesses in your category and see what keywords or descriptions they are using in their ads. |
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With a Web Page, you can now list all your features, all your products, and all the name brands you couldn’t afford to do in the phone book or in an ad. Fully promote your business to a consumer 24-hours a day, at an affordable price! Plus, you can easily change your ad - it isn’t written in stone! Run Specials, add Coupons, Showcase Seasonal Items! You can change your TEXT BOX(es) like you would a marquee! Method: When creating your text boxes, place any items you feel you may want to change (update) often into it’s own text box, isolating it from your other text. This would include specials, product items that you don’t restock when sold, seasonal items or services, etc. Perfect for rotating coupons. This reduces the time spent in updating the box, and keeps your costs down. |
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CONVENIENCE STORE - DELI |
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And don’t forget to remind them: |
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What a service for your Neighborhood!!! |
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Low profile ad styles can be used for creating Enhanced Listings. High profile ad styles can be used for creating text boxes for the Web Flyers & Billboards. The keywords and phrases we have listed can be utilized alone, as in a list, or incorporated into more descriptive sentences. Whichever style you choose, be sure to get those important keywords/phrases in there. This is how you will be found! |
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Low Profile Ad: Quality Dry Cleaning - 1 Hr Same Day Service - Located in the Johnson Village Shopping Center |
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High Profile Ad: Include the items below by incorporating them within your text, or by creating a list, or a combination of both. |
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| Located in the Johnson Village Shopping Center | |||||||||||||
TIP: Feature your "Wedding Gown Preservation" service on your Web Page.
Get your Information out there to the BRIDES! This cuts down the size and cost of your newspaper/magazine ad tremendously. |
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CARD & STATIONERY SHOP |
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Low Profile Ad: Cards, gifts, collectibles, gift-wrap, ribbon, sculptures, and baskets for all occasions. |
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High Profile Ad: GREETING CARDS by Hallmark and American Greetings. COLLECTIBLES by: Lladro, Hummel, Lennox, Disney Classics, Dickens Classics, Precious Moments, Thomas Kinkade, & Beanie Babies. GIFTS: Dolls, teddy bears, ceramics, angels, wedding albums, posters, pewter, gift baskets, T-shirts, and balloons. We deliver locally and ship nationwide. |
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Tip: Set up one of your textboxes as a "seasonal" textbox.
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You can stretch your advertising budget a long, long way using this method! |
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Low Profile Ad: Expert repairs on most appliances. 24 HOURS EMERGENCY SERVICE - 7 DAYS A WEEK. Call for appointment. |
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High Profile Ad: EXPERT SERVICE & REPAIRS ON: |
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Tip: By listing all the brand names that you service, when a consumer comes to the directory and types in the make of their appliance, you’ll come up! |
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Low Profile Ad: Full Service Salon with Aesthetician - 20 years of service. Hair, Skin and Nail products available. |
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| Full Service Salon with Aesthetician - 20 years of excellent service | |||||||||||||
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Low Profile Ad: Carpet Cleaning with Chem-Dry - Upholstery Cleaning - Drapery Cleaning - Flood Expert. More Services Available |
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High Profile Ad: Carpet Cleaning with Chem-Dry: Upholstery Cleaning - Drapery Cleaning - Competitive Rates! 24 HOUR Emergency Service - Same day, evening & weekend services CHEM-DRY ADVANTAGES: No steam - no shampoo - deep cleans - no sticky residue - dries in 1-2 hours, not 1-2 days - Same day service WATER/FLOOD DAMAGE: Immediate response - Mildew / Odor Control - Turbo Fans for Quick Drying - Insurance Work - Re-Installation MORE SERVICES: Carpet repairs & restretching -
deodorizing - red stain removal - pet odor removal - spot dye - leather & vinyl
cleaning |
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Tip: When you own a business with so many services available, it is difficult or impossible to mention all services that you would like to list, and still have an affordable ad. This is a perfect example of one of the prime uses for your Web Page.
By lowering your advertising expense in this manner, you can afford to run the ad more often. |
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FLORIST |
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Low Profile Ad: All Occasion Florist - Flowers, plants, gardens, silks, dried wreaths, baskets & more. Daily Delivery -Worldwide Service |
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High Profile Ad: ALL OCCASION FLORIST: Hospitals - Funerals - Weddings - Parties - Birthdays - Anniversaries - Conventions - Newborn Celebrations - Showers - Valentines - Mother’s Day - Special Events and more. WE PROVIDE: Fresh cut flowers, custom designs, plants, professional arrangements, ceramics, baskets, balloons, silk flowers, fruit baskets, stuffed animals, gift cards. Commercial Accounts available. Daily Deliveries. Worldwide FTD service. Arrangement photos & consultants available. Weddings are our specialty! |
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TIP:
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There are several approaches you can take here.
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Include "FREE INITIAL CONSULTATION" in your TEXT BOX if you offer it, and add your areas of expertise, credentials, years in business, along with any other information you want to impart. Include photos. Be sure to add your Web Page Address to your business cards, literature and Yellow Pages ad. |
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| List your specials and/or
seasonal products or services in separate TEXT BOXES, which may be updated when
needed. (This is separate from your standard items and descriptive textboxes that
won't change often). We suggest you read over the tips and hints for the other businesses above, even if you don't fit the category. The methods are still basic to any business and will give you some good info. |
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ADDING GRAPHICS AND PHOTOS TO YOUR WEB PAGE (For those packages that allow images) |
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The old adage, "a picture is worth a thousand words" couldn’t be more true, especially in advertising. Graphics are a must in presenting a product, in generating interest or excitement in your product or service, or in promoting confidence in your business. |
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Of course, a good clear picture of your product(s) is mandatory! Photos of the owner of the business, a group picture of the "work crew", or separate photos of work being done by each member of your "crew" personalizes your business and creates a "comfort" zone for the viewer. Friendly, warm, smiling photos will do the trick. A photo of your establishment is excellent, if it is visually appealing. This conveys a sense of stability to the consumer, and is an especially important message to get across when you're not dealing with your customer face to face. Humorous graphics can be used in their proper place instead of photos, or along with photos to convey certain messages. Company headers and logos are a must if you have them. Splash Ads can be created for just about anything you want to draw attention to, or if you are running a special. Very effective. Animation graphics: An attention-getter when properly done, makes a point, and is not over-used. Slide show presentations are excellent. An animated text marquee is a nice touch, also. We can create many special effects for you. |
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Photos submitted for scanning and placement on your Web Page need to be sharp and well-defined. Soft and fuzzy won't do! Photos that are over-exposed or too dark don’t come out well. If the only photo you have available has problems and you can't get another, we may be able to clean it up, but there is an extra charge if the photo has to be manipulated or retouched after scanning. You may use either color or black & white. Of course color is preferable, but black & white can be colorized to match your site, or special effects, edges, framing, etc. can be added to enhance it. |
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ADDING A COUPON TO YOUR WEB PAGE NOTE: DETAILS COMING SOON - INQUIRE |
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| One of the most valuable items you can add to your site to gain customers is, of course, a coupon! Potential customers are now surfing the web looking for coupons. They are so valuable, entire sites are now devoted to them. The coupon on your site also adds the "coupon" word to your keywords. Just make sure your coupon does have value. "Free straw with cola drink" isn't going to make it! A coupon of this type can backfire on you. Offer something worthwhile. Ask yourself if you would be enticed by your offering. Be objective. Rotate coupons; don't let them stagnate. Offer seasonal discounts, also. Now you've gained another tool to pull customers to your site...the first step in getting them to "buy" your product or service. Don't overlook this tool. It is powerful when done properly. | |||||||||||||
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PREPARING
YOUR WEB PAGE FOR ORDERING OVER THE INTERNET |
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